Business Analytics B.S.BA.

The Business Analytics Major introduces applied data analytics by bringing together a diverse body of knowledge from consumer behavior, applied statistics, computer information systems, visualization, risk management, supply chain management, and decision theory. Students will learn how business analytics and data mining are driving real-time decision making and creating new levels of competitive advantage.

 

A Bachelor of Science in Business Administration degree with a major in Business Analytics requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.

Major Requirements:

Core Requirements

Select one course from the following: 4 sh
MTH 116APPLIED CALCULUS

4 sh

MTH 151CALCULUS I

4 sh

Additional Core Requirements:

ACC 201PRINCIPLES OF ACCOUNTING

4 sh

BUS 111GATEWAY TO BUSINESS

4 sh

BUS 211MANAGEMENT INFORMATION SYSTEMS

4 sh

BUS 221LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS

4 sh

BUS 381INTERNSHIP IN BUSINESS

1-2 sh

BUS 465STRATEGIC MANAGEMENT

4 sh

ECO 111PRINCIPLES OF ECONOMICS

4 sh

ECO 203STATISTICS FOR DECISION MAKING

4 sh

FIN 343PRINCIPLES OF FINANCE

4 sh

MGT 323PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

4 sh

MKT 311PRINCIPLES OF MARKETING

4 sh

Required Courses:

BUS 326OPERATIONS AND SUPPLY CHAIN MANAGEMENT

4 sh

MGT 310BIG DATA ANALYSIS

4 sh

MGT 411PROCESS, SYSTEMS AND TECHNOLOGY

4 sh

MGT 425ANALYTICS FOR BUSINESS STRATEGY

4 sh

MGT 426DATA MINING FOR MANAGERIAL DECISION MAKING

4 sh

Select one course from the following: 4 sh

ECO 301BUSINESS ECONOMICS

4 sh

ECO 310INTERMEDIATE MACROECONOMIC THEORY

4 sh

ECO 314INTERNATIONAL TRADE AND FINANCE

4 sh

Select one course from the following: 4 sh

MGT 410PROJECT MANAGEMENT

4 sh

ENT 423INNOVATION DYNAMICS

4 sh


Study abroad students may transfer one management elective to the major provided they have taken MGT 323.

For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, ENT 423 can count towards the MGT major and the ENT major. If a student is double majoring in MGT and ENT and takes ENT 423, this course can count toward the MGT or ENT major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MGT and minoring in ENT can have ENT 423 count for both the major and the minor.

The Business Analytics major has been designed to prepare students for professional careers working with data, with an emphasis on the extraction of business meaning from data. The program is not targeted to any one industry; rather, it provides a flexible, practical skillset that can be applied widely. Graduates of our program learn:
• How data is used in guiding decision-making in industry
• How data is generated, stored, and accessed, and data security maintained and ethically use
• How to use statistical methods to derive actionable information from data
• How to use multiple statistical and data analysis software programs, such as SAP, R, and SAS
• How to apply Hadoop Distributions across larger structured and unstructured data
• How to communicate detailed, technical information to a variety of audiences clearly and concisely, without the use of jargon, and
• How to work effectively, both as an individual or as a member of a team

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