Marketing B.S.B.A.

Chair, Senior Lecturer: Rich

Professors: Tadepalli

Associate Professors: Garber, Hodge, Norvell, Tolmie

Assistant Professors: Liu, Mohanty, Talbert

Lecturer: Elbitar

Major Requirements:

A Bachelor of Science in Business Administration degree with a major in Marketing requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.

Core Requirements

Select one course from the following: 4 sh

MTH 1160APPLIED CALCULUS

4 sh

MTH 1510CALCULUS I

4 sh

Additional Core Requirements:

ACC 2010PRINCIPLES OF ACCOUNTING

4 sh

BUS 1110GATEWAY TO BUSINESS

4 sh

BUS 2110MANAGEMENT INFORMATION SYSTEMS

4 sh

BUS 2210LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS

4 sh

BUS 3985INTERNSHIP IN BUSINESS

1-2 sh

BUS 4970STRATEGIC MANAGEMENT

4 sh

ECO 1000PRINCIPLES OF ECONOMICS

4 sh

ECO 2300STATISTICS FOR DECISION MAKING

4 sh

FIN 3430PRINCIPLES OF FINANCE

4 sh

MGT 3230PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

4 sh

MKT 3110PRINCIPLES OF MARKETING

4 sh

Marketing Major Course Requirements

BUS 3260OPERATIONS AND SUPPLY CHAIN MANAGEMENT

4 sh

MKT 4140MARKETING RESEARCH

4 sh

Choose one of the following: 4 sh

ECO 3500BUSINESS ECONOMICS

4 sh

ECO 3120MONEY AND BANKING

4 sh

ECO 3100INTERMEDIATE MACROECONOMIC THEORY

4 sh

ECO 3200INTERMEDIATE MICROECONOMIC THEORY

4 sh

ECO 3110INTERNATIONAL TRADE AND FINANCE

4 sh

ECO 3300INTRODUCTION TO ECONOMETRICS

4 sh

Choose four courses from the following: 16 sh

MKT 4120NEW PRODUCTS DEVELOPMENT AND BRANDING

4 sh

MKT 4130INTEGRATED MARKETING COMMUNICATIONS

4 sh

MKT 4150CONSUMER BEHAVIOR

4 sh

MKT 4160GLOBAL MARKETING

4 sh

MKT 4170BUSINESS-TO-BUSINESS MARKETING

4 sh

MKT 4180PROFESSIONAL SELLING

4 sh

MKT 4190SALES MANAGEMENT

4 sh

MKT 4200CUSTOMER RELATIONSHIP MANAGEMENT

4 sh

MKT 4250DIGITAL MARKETING

4 sh

MKT 4260MARKETING ANALYTICS

4 sh

MKT 4300MARKETING CHANNELS

4 sh

SCM 4310INTERNATIONAL LOGISTICS AND DISTRIBUTION

4 sh

SCM 4320SUPPLY CHAIN MANAGEMENT PERFORMANCE - DEMAND PLANNING AND FORECASTING

4 sh

MKT 4400TOPICS IN CONTEMPORARY B2C

4

MKT 4410SERVICES MARKETING

4 sh

MKT 4730SPECIAL TOPICS IN MARKETING

MKT 4991ADVANCED INDEPENDENT STUDY

1-4 sh

Total Credit Hours: 73-76

Advising for the Marketing Major

Student Emphasis Areas
Sales Emphasis - Marketing majors who choose to pursue an emphasis in sales must take MKT 4180 and MKT 4190 as two of their four electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.
Supply Chain Emphasis - Marketing majors who choose to pursue an emphasis in Supply Chain Management must take MKT 4300, MKT 4310, and MKT 4320. Marketing majors cannot minor in Supply Chain Management.
Marketing Analytics and Digital Marketing Emphasis - Marketing majors who choose to pursue an emphasis in Digital Marketing must take MKT 4250, MGT 4260 and MKT 4730 Special Topics - Marketing Data Analysis or another MKT Elective.

Study Abroad Requirements
• Study abroad students may transfer two marketing electives to the major provided they have taken MKT 311 prior to the study abroad trip.

Marketing classes applied to other Majors or Minors
MKT 3110: Students with a Marketing major and a Sport and Event Management minor may
apply MKT 3110 as a substitution for SPT 3510 in the SEM minor.
MKT 4120 may not apply to both the Marketing and Entrepreneurship double majors.
MKT 4160 may not apply to both Marketing and International Business double majors.

For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MKT 4160 can count towards the MKT major and the IB major. If a student is double majoring in MKT and IB and takes MKT 4160, this course can count toward the MKT or IB major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MKT and minoring in ENT can have MKT 4120 count for both the major and the minor.

Total Credit Hours: 73-76

 

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