MEA 3290 APPLIED MEDIA ANALYTICS

Media organizations rely on analytics to measure their audiences and the use of media content. The course highlights traditional performance indicators such as newspaper circulation and broadcast audience estimates, as well as metrics for emerging media such as websites, blogs, social media and mobile media. Students learn concepts, issues, analytical tools, procedures, data visualization, and ethical responsibilities when using data.

Credits

4 sh

Prerequisite

One course from STS 1100, STS 2120, ECO 2300.

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