BUS 260 Innovation in Israel

This course will challenge students to critically evaluate their own cultural and business experiences and identify inherent biases, as well as to analyze the interconnectedness of international startup ecosystems at a business and cultural level.  Students will examine intercultural and international business practices, and how history, geopolitics, and economic development have influenced Israel’s development as a leader in innovation and entrepreneurship. The course will explore the country’s diverse geography, history, society, and business and identity cultures, as well as research specific historical, religious, business and cultural places, and sites to be visited. Students will experience the interplay of innovation within Israel, deemed the “start-up nation” due to its innovative and business friendly culture. Travel to Israel is an essential embedded component of the course, and guest speakers and company visits will be integrated throughout our itinerary.  Students will interact with business and local leaders, and will participate in cultural field trips and focused interactive intercultural activities and programs.


4 sh


Approval from Professor/s

Course Types

Travel-Embedded elective


  • Winter

Course Outcomes

  1. Student Learning Outcome #1: • Students will engage in an analytical assessment of the differences between business formation and culture in the US and Israel and develop and evaluate insights into the culture and business environment in Israel and compare it to those in the U.S (linked to Global Engagement Student Goal #1, Critically evaluate one’s own culture and biases).
    • Measurements: reading responses, case study, group company (startup) research presentation (with research), group in-class culture exercise

    Student Learning Outcome #2: • Students will create business introductions to Israeli companies and professionals, particularly those in the startup ecosystem, through interviews, company visits, connections on LinkedIn, and email introductions and learn how to comport oneself appropriately (linked to Global Engagement Student Goals #2 and #4, Develop self-awareness and self-confidence through exposure to and reflection on difference; Interact and communicate effectively with those from another culture or background using appropriate cultural and linguistic strategies).

    • Measurements: company research presentation, electronic rolodex, LinkedIn connections, engagement and discussion on company visits and with guest speakers, reflection journal (with specific prompt questions related to this).

    Student Learning Outcome #3: • Students will gain a greater understanding of the attitudinal, behavioral, and cultural differences that impact international business and especially commerce and business in Israel and learn how Israelis solve problems and innovate differently than their
    counterparts in the U.S. (linked to Global Engagement Student Goal #3, Problem-solve and function within an unfamiliar context).

    • Measurements: reading responses, issue analysis book report and research, group company research presentation, case study, reflection journal (with specific prompt questions related to this).

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