MKT 440 Topics in Contemporary B2C

This class is intended to be an exercise in thinking well about marketing problems. By examining selected issues extant in the contemporary marketplace – sometimes from an historical perspective, or according the conflicting views authors -  this course strives to present provocative ideas about how the marketplace works, and how marketers might respond effectively do it, thereby deepening one’s ability to think deeply and broadly about those problems with which the student may soon have to contend in the actual marketplace, and conceive of effect strategic responses. 




Course Types



  • Spring

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