Marketing B.S.B.A.

Chair, Senior Lecturer: Rich

 

Major Requirements:

A Bachelor of Science in Business Administration degree with a major in Marketing requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.

Core Requirements

Select one course from the following: 4 sh

MTH 1160APPLIED CALCULUS

4 sh

MTH 1510CALCULUS I

4 sh

Additional Core Requirements:

ACC 2010PRINCIPLES OF ACCOUNTING

4 sh

BUS 1110GATEWAY TO BUSINESS

4 sh

BUS 2110MANAGEMENT INFORMATION SYSTEMS

4 sh

BUS 2210LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS

4 sh

BUS 3985INTERNSHIP IN BUSINESS

1-2 sh

BUS 4970STRATEGIC MANAGEMENT

4 sh

ECO 1000PRINCIPLES OF ECONOMICS

4 sh

ECO 2300STATISTICS FOR DECISION MAKING

4 sh

FIN 3430PRINCIPLES OF FINANCE

4 sh

MGT 3230PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

4 sh

MKT 3110PRINCIPLES OF MARKETING

4 sh

Marketing Major Course Requirements

BUS 3260OPERATIONS AND SUPPLY CHAIN MANAGEMENT

4 sh

MKT 4140MARKETING RESEARCH

4 sh

Choose one of the following: 4 sh

ECO 3500BUSINESS ECONOMICS

4 sh

ECO 3120MONEY AND BANKING

4 sh

ECO 3100INTERMEDIATE MACROECONOMIC THEORY

4 sh

ECO 3200INTERMEDIATE MICROECONOMIC THEORY

4 sh

ECO 3110INTERNATIONAL TRADE AND FINANCE

4 sh

ECO 3300INTRODUCTION TO ECONOMETRICS

4 sh

Choose four courses from the following: 16 sh

MKT 4120NEW PRODUCTS DEVELOPMENT AND BRANDING

4 sh

MKT 4130INTEGRATED MARKETING COMMUNICATIONS

4 sh

MKT 4150CONSUMER BEHAVIOR

4 sh

MKT 4160GLOBAL MARKETING

4 sh

MKT 4170BUSINESS-TO-BUSINESS MARKETING

4 sh

MKT 3180PROFESSIONAL SELLING

4 sh

MKT 4190SALES MANAGEMENT

4 sh

MKT 4200CUSTOMER RELATIONSHIP MANAGEMENT

4 sh

MKT 4250DIGITAL MARKETING

4 sh

MKT 4260MARKETING ANALYTICS

4 sh

MKT 4300MARKETING CHANNELS

4 sh

SCM 4310INTERNATIONAL LOGISTICS AND DISTRIBUTION

4 sh

SCM 4320SUPPLY CHAIN MANAGEMENT PERFORMANCE - DEMAND PLANNING AND FORECASTING

4 sh

MKT 4400TOPICS IN CONTEMPORARY B2C

4

MKT 4410SERVICES MARKETING

4 sh

MKT 4730SPECIAL TOPICS IN MARKETING

MKT 4991ADVANCED INDEPENDENT STUDY

1-4 sh

Total Credit Hours: 73-76

Advising for the Marketing Major

Student Emphasis Areas

Marketing Majors are required to take four Marketing electives. Majors may take four marketing electives of their interest. Students who wish to receive further study and subject depth may be interested in the following emphasis areas.

Sales Emphasis:  Marketing majors who pursue an emphasis in sales must take MKT 3180, MKT 4190, MKT 4200, and MKT 4210 as their Marketing Electives. Marketing Majors cannot minor in Professional Sales. Sales emphasis students are also strongly advised to complete their internship in the area of professional sales.

Marketing Analytics and Digital Marketing Emphasis:  Marketing majors who pursue an emphasis in Digital Marketing should take MKT 4250, MKT 4260, MGT 3100, and MGT 4260.

Consumer Marketing Emphasis:  Marketing majors who choose to pursue an emphasis in Consumer Marketing should take MKT 4150, Choose one: MKT 4130 or MKT 4250; Choose one:  MKT 4160 or MKT 4410; Choose one:  MKT 4120, MKT 3180, MKT 4190.

Economics Requirements 3000 Level

Marketing majors should choose one of the following classes:  ECON 3500, ECON 3200, or ECON 3300 to satisfy their economics requirement. Double majors should pick the ECON class best for their primary major.

Study Abroad Requirements

Study Abroad students may transfer two marketing electives to the major provided they have taken MKT 3110 prior to the study abroad trip.

 

Additional Requirements

Marketing classes applied to other Majors or Minors

MKT 3110:  Students with a Marketing major and a Sport Management minor may apply MKT 3110 as a substitution for SPT 3510 in the SPT minor.

Students double majoring in two B.S.B.A. majors, a course eligible for two majors can only count towards one major. For example, MKT 4160 can count towards the MKT and IB majors. Therefore, if a student is double majoring in MKT and IB and takes MKT 4160, this course can count toward the MKT or IB major, but not both.

Total Credit Hours: 73-76

 

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