Strategic Communications A.B.
Chair: Associate Professor B. Anderson
Professors: Ford, Gaither, B. Miller
Associate Professors: Bravo, Bush, Doorley, Gisclair, Haygood, Lellis, Xu
Assistant Professors: Hill, Hwang, Lashley, O’Boyle, Stansberry, Strauss
Lecturer: Vincent
Strategic Communications explores the process and techniques for how an organization communicates with its many publics. The organization may be corporate, nonprofit or governmental, and the forms of communication include public relations and advertising.
(See School of Communications for additional program requirements and course descriptions)
Major Requirements:
Required courses: 43-44 sh
| IDS 115 | PUBLIC SPEAKING | 2 sh |
| COM 100 | COMMUNICATIONS IN A GLOBAL AGE | 4 sh |
| COM 110 | MEDIA WRITING | 4 sh |
| COM 210 | WEB AND MOBILE COMMUNICATIONS | 1 sh |
| COM 220 | CREATING MULTIMEDIA CONTENT | 3 sh |
| STC 252 | PUBLIC RELATIONS AND CIVIC RESPONSIBILITY | 4 sh |
| STC 312 | STRATEGIC WRITING | 4 sh |
| STC 322 | CORPORATE PUBLISHING | 4 sh |
| STC 362 | STRATEGIC RESEARCH METHODS | 4 sh |
| COM 381 | COMMUNICATIONS INTERNSHIP | 1 or 2 sh |
| COM 400 | MEDIA LAW AND ETHICS | 4 sh |
| STC 452 | STRATEGIC CAMPAIGNS | 4 sh |
| COM 495 | GREAT IDEAS: ISSUES AND RESEARCH | 4 sh |
Select one of the following School of Business courses: 4 sh
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| ACC 201 | PRINCIPLES OF ACCOUNTING | 4 sh |
| FIN 303 | INTRODUCTION TO FINANCE | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
Select additional courses to total at least 52 semester hours of courses from COM, CDE, CTA, JOU, MEA, or STC.
Total Credit Hours: 58