Media Analytics A.B.
Program Director: Assistant Professor Walsh
Associate Professors: Grady, B. Lee, Sturgill, Xu
Assistant Professors: Bockino, Jiang, Moner, Stansberry
Lecturer: Vincent
Media Analytics measures the success of news, information, persuasive messages and entertainment in reaching and interacting with their intended audiences. Students learn to analyze, visualize and make sense of information related to traditional media, websites, social media and mobile media.
(See School of Communications for additional program requirements and course descriptions)
Major Requirements:
Required courses: 43-44 sh
| IDS 115 | PUBLIC SPEAKING | 2 sh |
| COM 100 | COMMUNICATIONS IN A GLOBAL AGE | 4 sh |
| COM 110 | MEDIA WRITING | 4 sh |
| COM 210 | WEB AND MOBILE COMMUNICATIONS | 1 sh |
| COM 220 | CREATING MULTIMEDIA CONTENT | 3 sh |
| MEA 260 | UNDERSTANDING AUDIENCES | 4 sh |
| MEA 319 | COMMUNICATING MEDIA INSIGHTS | 4 sh |
| MEA 329 | APPLIED MEDIA ANALYTICS | 4 sh |
| MEA 359 | STRATEGIES FOR EMERGING MEDIA | 4 sh |
| COM 381 | COMMUNICATIONS INTERNSHIP | 1 or 2 sh |
| COM 400 | MEDIA LAW AND ETHICS | 4 sh |
| MEA 460 | MEASURING MEDIA IMPACT | 4 sh |
| COM 495 | GREAT IDEAS: ISSUES AND RESEARCH | 4 sh |
Select additional courses to total at least 52 semester hours of courses from COM, CDE, CTA, JOU, MEA, or STC.
Total Credit Hours: 52