MKT 311 PRINCIPLES OF MARKETING
This study of the marketing and distribution of goods and services includes buyer behavior, the marketing functions, commodity and industrial markets, merchandising considerations, price policies and governmental regulation of competition.
Prerequisite
ECO 111, prerequisite or corequesite
BUS 202. Sophomore standing required. Course credit not given for both
BUS 304 and
MKT 311.
Offered
Offered fall, spring and summer.