MKT 418 PROFESSIONAL SELLING
This course focuses on developing relationships by developing powerful interpersonal communication skills, understanding buyer motivations and adding value to clients through long-term relationships. This course combines theory with real-world examples to allow students to understand how professional salespersons implement marketing plans and successfully undertake their role in identifying and satisfying customer needs.
Prerequisite
MKT 311.
Offered
Offered fall and spring.