COM 359 STRATEGIES FOR EMERGING MEDIA

Emerging media challenge the definition and measurement of audiences, users and participants. In this course, students confront the realities of analyzing and interpreting metrics to guide decision-making in competitive media environments. Strategies may include social media monitoring, targeted and customized messaging, forecasting, search engine optimization, and utilizing loyal followers and paid media.

Credits

4 sh

Prerequisite

COM 329.

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