MKT 311 PRINCIPLES OF MARKETING

This study of the marketing and distribution of goods and services includes buyer behavior, the marketing functions, commodity and industrial markets, merchandising considerations, price policies and governmental regulation of competition.

Credits

4 sh

Prerequisite

ECO 111, sophomore standing

Offered

Offered fall, spring and summer.

Notes

Course credit not given for both BUS 304 and MKT 311.