Media Analytics A.B.

Media Analytics measures the success of news, information, persuasive messages and entertainment in reaching and interacting with their intended audiences. Students learn to analyze, visualize and make sense of information related to traditional media, websites, social media and mobile media.

(See Communications for additional program requirements and course descriptions)

A Bachelor of Arts degree with a major in Media Analytics requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.

Major Requirements:

Required courses: 43-44

IDS 115PUBLIC SPEAKING

2 sh

COM 100COMMUNICATIONS IN A GLOBAL AGE

4 sh

COM 110MEDIA WRITING

4 sh

COM 210WEB AND MOBILE COMMUNICATIONS

1 sh

COM 220CREATING MULTIMEDIA CONTENT

3 sh

COM 260UNDERSTANDING AUDIENCES

4 sh

COM 319COMMUNICATING MEDIA INSIGHTS

4 sh

COM 329APPLIED MEDIA ANALYTICS

4 sh

COM 359STRATEGIES FOR EMERGING MEDIA

4 sh

COM 381COMMUNICATIONS INTERNSHIP

1 or 2 sh

COM 400MEDIA LAW AND ETHICS

4 sh

COM 460MEASURING MEDIA IMPACT

4 sh

COM 495GREAT IDEAS: ISSUES AND RESEARCH

4 sh

Select additional courses to total at least 52 semester hours of COM courses

Total Credit Hours: 52

Elon Core Curriculum:

First Year Foundations

COR 110THE GLOBAL EXPERIENCE

4 sh

ENG 110WRITING: ARGUMENT AND INQUIRY

4 sh

Select one of the following: 

STS 110INTRODUCTION TO STATISTICAL REASONING

4 sh

MTH 151CALCULUS I

4 sh

STS 212STATISTICS IN APPLICATION

4 sh

Experiential Learning Requirement (2 Units required)

Included in experiential learning are study abroad, research, service-learning, leadership, internships, (including co-ops, teaching, and practicum), or other courses or experiences with ELR designation.

World Language Requirement

Students must meet one of the following: (a)complete a language course numbered 122 or higher at Elon, or receive transfer or study abroad credit for the same; (b) place into a language course numbered 200 or above upon arriving at Elon, using a department of world languages approved placement instrument; (c) score a 4 or 5 on an AP language exam or similar exam. Each student must take the language placement test by October 1 of his or her first full year at Elon. Students are allowed two tries; the higher score is counted. That score stands and may not be repeated by later testing. Consideration for Phi Beta Kappa membership requires the completion of a 222-level world language course or placement beyond that level.

Studies in the Arts and Sciences

Students must fulfill the requirements in each of the following categories.

Transfer students with at least 18 s.h. of transfer credit must complete 32 hours total in Studies in the Arts & Sciences, but may have as few as 7 hours in one or more of the four Studies in the Arts & Sciences areas.

Expression (8 s.h.) __________________   __________________

Eight hours chosen from at least two of the following: literature (in English or world languages), philosophy, and fine arts (art, dance, music, music theatre, and theatre). At least one course must be literature.

Civilization (8 s.h.)_______________   __________________

Eight hours chosen from at least two of the following: historyworld languages, art history and religious studies.

Society (8 s.h.) ________________   __________________

Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, sociology/anthropology, and PHS 201 or PHS 202

Science/Analysis (Lab:___) (8 s.h.) _______________     ________________

Eight hours chosen from one or more of the following: mathematics/statistics, science, and computer science. At least one course must be a physical or biological laboratory science.

Advanced Studies (8 s.h.) __________________   __________________

Eight hours of 300-400 level coursework outside the major field and chosen from areas under Studies in the Arts and Sciences.

COR Interdisciplinary Capstone Seminar (4 s.h.) __________________

300-400 level COR course; requires junior/senior status.


Society (8 s.h.) __ECO 111__  __________

Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, & sociology/anthropology, and public health studies 201 or 202.


Total Credit Hours: 54

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