MBA 542 Research for Marketing Decisions

This course will enable students to conduct, understand, use, and evaluate marketing research done for you or your company. This is a highly applied course; you will learn by conducting marketing research, not just by reading about it. You will develop a research program, collect and analyze data, report and present results, and make recommendations based on your analysis.

Credits

3 sh

Prerequisite

MBA standing. Foundation in statistics or permission of instructor.

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