Marketing B.S.B.A.

Chair, Senior Lecturer: Rich

Professors: Tadepalli

Associate Professors: Garber, Hodge, Norvell

Assistant Professors: Chaker, Gala, Tolmie

 

 

Major Requirements:

A Bachelor of Science in Business Administration degree with a major in Marketing requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.

Core Requirements

Select one course from the following

: 4 sh

MTH 116APPLIED CALCULUS

4 sh

MTH 151CALCULUS I

4 sh

Additional Core Requirements:

ACC 201PRINCIPLES OF ACCOUNTING

4 sh

BUS 111GATEWAY TO BUSINESS

4 sh

BUS 211MANAGEMENT INFORMATION SYSTEMS

4 sh

BUS 221LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS

4 sh

BUS 381INTERNSHIP IN BUSINESS

1-4 sh

BUS 465STRATEGIC MANAGEMENT

4 sh

ECO 111PRINCIPLES OF ECONOMICS

4 sh

ECO 203STATISTICS FOR DECISION MAKING

4 sh

FIN 343PRINCIPLES OF FINANCE

4 sh

MGT 323PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

4 sh

MKT 311PRINCIPLES OF MARKETING

4 sh

Marketing Major Course Requirements

BUS 326OPERATIONS AND SUPPLY CHAIN MANAGEMENT

4 sh

MKT 414MARKETING RESEARCH

4 sh

Choose one of the following: 4 sh
ECO 301BUSINESS ECONOMICS

4 sh

ECO 311INTERMEDIATE MICROECONOMIC THEORY

4 sh

ECO 347INTRODUCTION TO ECONOMETRICS

4 sh

Choose four courses from the following

: 16 sh

MKT 412NEW PRODUCTS DEVELOPMENT AND BRANDING

4 sh

MKT 413INTEGRATED MARKETING COMMUNICATIONS

4 sh

MKT 415CONSUMER BEHAVIOR

4 sh

MKT 416GLOBAL MARKETING

4 sh

MKT 417BUSINESS-TO-BUSINESS MARKETING

4 sh

MKT 418PROFESSIONAL SELLING

4 sh

MKT 419SALES MANAGEMENT

4 sh

MKT 420CUSTOMER RELATIONSHIP MANAGEMENT

4 sh

MKT 425DIGITAL MARKETING

4 sh

MKT 430MARKETING CHANNELS

4 sh

MKT 431LOGISTICS AND DISTRIBUTION

4 sh

MKT 432SUPPLY CHAIN MANAGEMENT PERFORMANCE

4 sh

MKT 473SPECIAL TOPICS IN MARKETING

MKT 491ADVANCED INDEPENDENT STUDY

1-4 sh


Total Credit Hours: 73-76

Advising for the Marketing Major

Student Emphasis Areas
Sales Emphasis - Marketing majors who choose to pursue an emphasis in sales must take MKT 418 and MKT 419 as two of their four electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.
Supply Chain Emphasis - Marketing majors who choose to pursue an emphasis in Supply Chain Management must take MKT 430, MKT 431, and MKT 432. Marketing majors cannot minor in Supply Chain Management.
Marketing Analytics and Digital Marketing Emphasis - Marketing majors who choose to pursue an emphasis in Digital Marketing must take MKT 425, MGT 426 and MKT 473 Special Topics - Marketing Data Analysis.

Study Abroad Requirements
• Study abroad students may transfer two marketing electives to the major provided they have taken MKT 311 prior to the study abroad trip.

Marketing classes applied to other Majors or Minors
MKT 311: Students with a Marketing major and a Sport and Event Management minor may
apply MKT 311 as a substitution for SPT 351 in the SEM minor.
MKT 412 may not apply to both the Marketing and Entrepreneurship double majors.
MKT 416 may not apply to both Marketing and International Business double majors.

Economics Requirements 300 Level
ECO 301 may be taken in lieu of ECO 310 for Marketing and Finance double majors.
ECO 311 may be take in lieu of ECO 301 for Marketing and Economics double majors or for Marketing Majors and Economic minors.
ECO 301 and ECO 314 must be taken for both Marketing and International Business double majors.

For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MKT 416 can count towards the MKT major and the IB major. If a student is double majoring in MKT and IB and takes MKT 416, this course can count toward the MKT or IB major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MKT and minoring in ENT can have MKT 412 count for both the major and the minor.

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