MEA 460 MEASURING MEDIA IMPACT

Students apply techniques to measure media impact for real-world clients and develop effective strategies. In the course, students use commercial and open-source tools for audience measurement, develop business models reflecting the strategic positioning of clients, and engage audiences using social, mobile and other media platforms. Capstone course in the Media Analytics major.

Credits

4 sh

Prerequisite

MEA 319 and MEA 359.