Arts Administration A.B.

Coordinator: Professor McGraw

For every artistic event, much of the work to make it successful is hidden. Arts administrators work behind the scenes to make sure artists keep creating and the public keeps appreciating art of every kind. Arts administrators provide the leadership to guide arts programs that range from finger-painting to digital media; from ballet to belly dance; from musical theaters in the bright lights of Broadway to traveling companies taking theater productions across the country; and from hip-hop to opera. The Arts Administration major is built on a multidisciplinary approach, combining a strong core rooted in arts administration approaches to management, legal issues, and marketing, with a management/business component, and a concentration in the student’s chosen area (i.e. art and art history, music, or performing arts). Students graduating with this major are well-prepared through the coursework and their internship experiences to enter the professional artistic field and employ their expertise to bring artistic events to the public. Similarly, they may also choose to enter a graduate program in Arts Administration (or related field) to hone their skills and seek more specialized positions within the arts administration profession.

The degree is comprised of three major components: 1) specific courses in Arts Administration, 2) managerial courses taken from the Love School of Business and the Department of English, and 3) a disciplinary specific concentration taken from Art, Art History, Music or Performing Arts. The program could be completed with a minimum of 60 semester hours and a maximum of 66 semester hours: 20 semester hours in the Arts Administration component, 20 semester hours in the Management component, and 20-26 semester hours depending upon the which minor students select in Art, Art History, Music, or Performing Arts.



A Bachelor of Arts degree with a major in Arts Administration requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.

Major Requirements:

Arts Administration core:

AAD 101INTRODUCTION TO ARTS ADMINISTRATION

4 sh

AAD 220APPROACHES TO ART ADMINISTRATION

4 sh

AAD 320LEGAL ASPECTS OF ARTS AND ENTERTAINMENT

4 sh

AAD 481ARTS ADMINISTRATION INTERNSHIP

1-4 sh

AAD 495SENIOR SEMINAR

4 sh

AAD 481 2 sh internally on campus and 2 sh externally for another organization

Management Component:

ECO 111 is a prerequisite for MKT 311.
ACC 201PRINCIPLES OF ACCOUNTING

4 sh

PWR 215PROFESSIONAL WRITING AND RHETORIC

4 sh

MGT 323PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

4 sh

MKT 311PRINCIPLES OF MARKETING

4 sh

OR a student can choose to minor in Business Administration

ACC 201PRINCIPLES OF ACCOUNTING

4 sh

ECO 111PRINCIPLES OF ECONOMICS

4 sh

FIN 303INTRODUCTION TO FINANCE

4 sh

MGT 323PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

4 sh

MKT 311PRINCIPLES OF MARKETING

4 sh

Disciplinary Concentration:

Students are required to complete a concentration in an arts discipline. Completing the requirements of any majors or minors offered in  Art History or the departments of Art, Music, or Performing Arts would fulfill the concentration requirement. (Semester hours range from 20-26 for the minors included.)

Total Credit Hours: 60-66

Total Credit Hours: 60-66

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