MKT 432 SUPPLY CHAIN MANAGEMENT PERFORMANCE - DEMAND PLANNING AND FORECASTING

When supply chains compete on low cost leadership and response, it’s necessary that planning becomes an integral activity for the successful flow of goods and services ultimately to the consumer.  This class will explore forecasting, demand planning, sales and operations planning along with materials management and how these areas impact a company’s profitability and supply chain performance

Credits

4 sh

Future Course Number

MKT 4320

Prerequisite

MKT 311 or MKT 430 for the Supply Chain Management Minor.

Offered

Spring

Notes

This course is required for the Supply Chain Management Minor and counts as an elective for the Marketing Major, Professional Sales Minor.

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