MKT 432 SUPPLY CHAIN MANAGEMENT PERFORMANCE - DEMAND PLANNING AND FORECASTING
When supply chains compete on low cost leadership and response, it’s necessary that planning becomes an integral activity for the successful flow of goods and services ultimately to the consumer. This class will explore forecasting, demand planning, sales and operations planning along with materials management and how these areas impact a company’s profitability and supply chain performance
Prerequisite
MKT 311 or
MKT 430 for the Supply Chain Management Minor.
Offered
Spring
Notes
This course is required for the Supply Chain Management Minor and counts as an elective for the Marketing Major, Professional Sales Minor.