STC 252 PUBLIC RELATIONS AND CIVIC RESPONSIBILITY

Public relations is the bridge between an organization and its many publics. This course emphasizes theories, strategies and techniques in organizational environments (corporate, not-for-profit, associations, agencies, government) and studies historical roots, formation of public opinion, crisis management, marketing and the ethical requirements to be a responsible corporate citizen.

Credits

4 sh

Future Course Number

STC 2520

Prerequisite

C or better in COM 100.

Course Types

Leadership Studies Elective