IME 666 Interactive Media Management and Economics
Forms of interactivity are changing economic models for media companies, corporations, and non-profit organizations seeking to communicate with desired audiences. In turn, this changing economic model influences management strategies for interactive media initiatives. In this course, students will survey economic analyses of the media and advertising industries in market economies, using that information to understand media performance.
Goal
Understand media economic theory and research, and how to apply such information in assessments of media performance.