CDE 3180 WRITING FOR VISUAL MEDIA
The written word is crucial to visual communication practices. This course explores the foundational purpose of writing in the communication design profession. Students will write clear and effective copy for a variety of media, apply principles of typography and layout, and document the iterative process of solving design problems. The course explores techniques for unlocking creativity and develops students’ abilities to present design solutions to collaborators, clients, and stakeholders. This course is required for all Communication Design majors.
Offered
Fall and Spring.
Course Outcomes
- Apply standards of truth, accuracy and fairness when writing for stakeholders and audiences.
- Apply ethical ways of reasoning in guiding decisions regarding visual messages.
- Explore domestic and global diversity when designing visual media messages.
- Write and speak clearly and effectively to stakeholders in alignment with a project’s objectives.
- Demonstrate creative and critical thinking while developing and writing about visual concepts.
- Use problem-solving through design to achieve strategic outcomes.