STC 3630 ENTERTAINMENT PUBLIC RELATIONS
Public relations in the entertainment industry deals with strategies for branding across media platforms. This course focuses on creating effective publicity through branding for creative artists in a variety of entertainment fields. Students use media theories to analyze publicity strategies for film, television, music, and live theatrical events to develop public relations materials and digital press kits for creative works.
Prerequisite
STC 2520 or by permission of the instructor for non-majors