IME 6720 Analytics and Search Engine Optimization

This course develops the ability to use content types, content quality and presentation strategically to engage audiences in online and mobile media.

Credits

3 sh

Goal

Successfully create content, use analytics to measure its success and use this information to strategize for new content by creating social media campaigns, using analytics tools to access those campaigns' values and using analytics to create goals for improving SEO.

Previous Course Number

IME 672

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