CTA3230 Branded Content and Video Production
Businesses often use video, audio, photography and social media to communicate with internal and external publics. This course emphasizes client-based production employing branded content strategies. Students focus on research, story development, pitching, planning, and writing in the production and distribution of branded content.
Prerequisite
C or better in COM 2200.
Course Types
Elective
Offered
Fall, Spring, and Summer
Course Outcomes
- describe the working dynamics of the producer-client relationship.
- develop objectives and branded content strategies for communicating to specific target audiences.
- use theory in producing branded multimedia content.
- employ the tools of technology to produce and publish branded audio, video, and photo-based content for various platforms.
- examine the impact of self-regulation, laws and ethics, industry standards, profitability, and analytics on creative decisions and workflows.
- demonstrate the ability to write clearly and effectively in the production of branded content that conforms to industry practices and processes.
- critique aesthetic and commercial value of creative works and on-camera performance or narration.