COM3000 Persuasive Messaging

This course explores the principles and strategies of persuasive messaging, with a focus on short-form writing, copywriting, and the integration of text, graphics, audio, and video for digital platforms, including social media, branded content, and advertising. Students will develop skills in crafting concise, compelling messages tailored to digital audiences and social media platforms. Through targeted assignments, students will refine their ability to combine text with visuals, sound, and motion to engage audiences and enhance persuasion. Projects will include photo-captioning, calls to action, taglines, slogans, branded posts, social media ads, and story narratives, as well as scripts for short-form audio and video segments. Ethical considerations and data-driven insights are integrated throughout to prepare students to create responsible and effective messaging strategies for multi-platform communication.

Credits

4 sh

Course Types

Health Communications minor elective

Offered

• Fall
• Spring

Course Outcomes

1. • Analyze and refine persuasive messages using data-driven insights and audience analytics.
2. • Apply rhetorical theory and engage in creative and critical thinking to craft audience-centered messaging in a digital environment.
3. • Create persuasive messages that respect cultural differences and address the diverse perspectives of domestic and global audiences.
4. • Demonstrate a commitment to truth, accuracy, and fairness by creating persuasive messages that align with ethical communication principles.
5. • Employ the tools of technology to craft concise, compelling persuasive messages for social media, advertising, and branded content.
6. • Write and speak clearly and effectively in pitching, crafting and presenting persuasive messages tailored for diverse audiences and platforms.