DCM2500 Digital Content and the Creator Economy

The Creator Economy has reshaped digital content production, audience engagement, and media business models. This course provides an in-depth exploration of content creation within the broader Creator Economy, encompassing independent creators, influencers, media professionals, and corporate content strategists. Students will examine how digital platforms, data-driven decision-making, and ethical considerations influence content management and audience engagement. Through case studies, industry analysis, and hands-on projects, students will explore how businesses, media companies, and individual creators contribute to the evolving digital content landscape. Emphasis will be placed on platform-specific content strategies, corporate adaptation to creator-led business models, and the integration of artificial intelligence (AI) and analytics in content production.

Credits

4 sh

Prerequisite

COM 1000

Offered

• Fall
• Spring

Learning Outcomes

1. Student Learning Outcomes:
   
   • Evaluate the ethical implications of content production that ensure responsible practices that align with industry standards while mitigating bias.
2. • Explore the historical development, roles, and societal impact of media communication, evaluating how digital content creation has evolved in response to changing technological, cultural, and economic forces.
3. • Recognize and incorporate diverse perspectives in content creation, ensuring inclusive representation within project initiatives.
4. • Employ current and emerging tools of technology, to create, analyze, and manage digital content tailored for specific platforms and audiences, emphasizing tone, style, and audience engagement.
5. • Use relevant theories to produce meaningful, impactful content that aligns with audience needs and organizational goals.
6. • Engage in research and data analysis to inform content strategies and enhance audience engagement across various platforms.