DCM4970 Digital Content Management Capstone

This capstone course challenges students to synthesize their knowledge and skills to tackle real-world digital media challenges. Students will take on the role of professional digital content strategists, conducting applied research, analyzing diverse audiences, and developing comprehensive, multiplatform content strategies. Through collaborative, research-driven projects, students will refine their ability to create data-driven, ethical, and engaging content while leveraging AI and automation tools where appropriate. With an emphasis on adaptability, platform-specific strategy, and career readiness, this course prepares students to showcase their expertise to industry professionals and transition into leadership roles in the creator economy, digital content strategy, and media management.

Credits

4 sh

Prerequisite

Senior Status

Offered

• Fall
• Spring

Learning Outcomes

1. Student Learning Outcomes:
   
   • Critically evaluate the ethical implications of AI, social media algorithms, and data utilization in content creation, addressing issues of privacy, trust, and diversity in both domestic and global contexts.
2. • Conduct research and audience analysis to inform the development of multiplatform digital content tailored to engage diverse demographics effectively.
3. • Employ advanced digital tools, theoretical frameworks, and industry best practices to design cohesive, innovative, and multiplatform content strategies that meet professional standards.
4. • Use data analytics to refine content strategies and enhance audience engagement across platforms.
5. • Demonstrate a commitment to truth, accuracy, and fairness by creating authentic, ethical, and data-driven digital content.
6. • Engage in critical thinking about the future of digital content creation, with a focus on professional adaptability, ethical leadership, and the integration of emerging technologies.