MEA2800 Data-Driven Strategies for Digital Media

Digital media generate an abundance of data. This course equips students with the knowledge and skills necessary to organize that data, develop strategies, and measure success across websites, mobile applications, social media, search, and email. Students will learn the theoretical and applied foundations of data-driven decision-making, explore the variety of data tools used by brands and agencies, create and maintain online dashboards, gain industry certifications and produce actionable insights for diverse stakeholders.

Credits

4 sh

Prerequisite

COM 1000

Offered

• Fall
• Spring
• Winter

Course Outcomes

1. Engage in appropriate and ethical research and analysis by monitoring and managing online resources in competitive media environments.
2. Apply theory-based, data-driven problem solving to various digital platforms.
3. Articulate the differences between tools for fair and accurate online data reporting.
4. Develop insights and recommend strategies through verbal and written reports to diverse audiences including content producers and advertisers.
5. Conceptualize, employ, and maintain online dashboards.
6. Demonstrate competency with industry tools and spreadsheets through online certifications.