MUS2845 Music Industry and Entrepreneurship

This course focuses on the business aspects of the music industry, including copyright, performance rights, business organization, management, contracts, riders, grants, taxation, music production, freelancing, and artificial intelligence. Throughout the course, students will explore various roles in the industry, such as teaching, promoting, performing, publishing, composing, booking, producing, managing, sales, and training. Additionally, students will examine entrepreneurial strategies for building sustainable careers in the music industry, including brand development, networking, revenue diversification, and the use of digital platforms to create and market their own opportunities.

Credits

4 sh

Course Types

Expression

Offered

• Fall
• Spring

Course Outcomes

1. Students will understand the major components of record labels and record deals, including their structure and impact on artists.
2. Students will understand the fundamentals of music copyright and publishing, including legal and financial implications.
3. Students will analyze the business aspects of musical tours, including budgeting, contracts, and logistics.
4. Students will examine the role of motion picture music and its impact on the broader music industry.
5. Students will develop a working knowledge of music-related merchandising and its revenue potential.
6. Students will explore various careers within the music industry, including teaching, promoting, performing, publishing, composing, booking, producing, managing, sales, and training.
7. Students will gain a working knowledge of music contracts, negotiations, and industry-standard agreements.
8. Students will understand music business royalty structures and revenue streams.