VSC 3550 Advertising & Art Direction

This course introduces students to the creative and strategic practices of advertising and art direction across print and digital media. Students explore visual communication, branding, and persuasive storytelling while developing conceptual and technical skills through hands-on projects. Emphasis is placed on creating targeted, effective advertising campaigns that demonstrate creativity, clarity, and professional design execution.

Credits

4 sh

Prerequisite

VSC 2580

Offered

• Fall
• Spring

Notes

1. Explore the historical development, cultural contexts, and professional roles of advertising and creative design.
2. Demonstrate proficiency in industry-standard tools and technologies to design and produce print and digital advertisements for diverse audiences.
3. Integrate advanced design theories, including visual hierarchy, semiotics, and persuasion principles to create conceptually original and strategically targeted advertising campaigns.
4. Apply quantitative and rhetorical strategies—such as metrics-driven messaging, user testing, and calls to action—to develop content that reinforces brand identity across print and digital platforms.