Media Analytics A.B.
Major Check Sheet
Media Analytics measures the success of news, information, persuasive messages and entertainment in reaching and interacting with their intended audiences. Students learn to analyze, visualize and make sense of information related to traditional media, websites, social media and mobile media.
(See Communications for additional program requirements and course descriptions)
A Bachelor of Arts degree with a major in Media Analytics requires the following courses:
Requirements:
| IDS 115 | PUBLIC SPEAKING | 2 sh |
| COM 100 | COMMUNICATIONS IN A GLOBAL AGE | 4 sh |
| COM 110 | MEDIA WRITING | 4 sh |
| COM 210 | WEB AND MOBILE COMMUNICATIONS | 1 sh |
| COM 220 | CREATING MULTIMEDIA CONTENT | 3 sh |
| COM 260 | UNDERSTANDING AUDIENCES | 4 sh |
| COM 319 | COMMUNICATING MEDIA INSIGHTS | 4 sh |
| COM 329 | APPLIED MEDIA ANALYTICS | 4 sh |
| COM 359 | STRATEGIES FOR EMERGING MEDIA | 4 sh |
| COM 381 | COMMUNICATIONS INTERNSHIP | 1 or 2 sh |
| COM 400 | MEDIA LAW AND ETHICS | 4 sh |
| COM 460 | MEASURING MEDIA IMPACT | 4 sh |
| COM 495 | GREAT IDEAS: ISSUES AND RESEARCH | 4 sh |
Choice of additional courses to total at least 52 semester hours of COM courses
Communications Total: 52 sh
Total Credit Hours: 54