MKT 418 PROFESSIONAL SELLING

This course focuses on developing relationships by developing powerful interpersonal communication skills, understanding buyer motivations and adding value to clients through long-term relationships. This course combines theory with real-world examples to allow students to understand how professional salespersons implement marketing plans and successfully undertake their role in identifying and satisfying customer needs.

Credits

4 sh

Prerequisite

MKT 311

Offered

Offered fall and spring.

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