COM 522 Reputation Management

Communication plays a central role in developing, promoting and maintaining a positive reputation for organizations among consumers, investors, employees, media and others. Topics include brand positioning, media relations, online strategies, internal communications, corporate social responsibility, issues management and crisis communications. Corporate communicators use audience research, engagement and collaboration to align an organization's values with the values of its publics and stakeholders.


3 sh

Powered by SmartCatalog IQ