Business Analytics Career Track
The Business Analytics Career Track introduces applied data analytics by bringing together a diverse body of knowledge from consumer behavior, applied statistics, computer information systems, visualization, risk management, supply chain management, and decision theory. Students will learn how business analytics and data mining are driving real-time decision making and creating new levels of competitive advantage.
A Bachelor of Science in Business Administration degree with a major in Management and concentration in Business Analytics requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Major Requirements:
Core Requirements
Select one course from the following: 4 sh
Additional Core Requirements:
| ACC 201 | PRINCIPLES OF ACCOUNTING | 4 sh |
| BUS 201 | GATEWAY TO BUSINESS | 4 sh |
| BUS 211 | MANAGEMENT INFORMATION SYSTEMS | 4 sh |
| BUS 221 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 4 sh |
| BUS 381 | INTERNSHIP IN BUSINESS | 1-4 sh |
| BUS 465 | STRATEGIC MANAGEMENT | 4 sh |
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| ECO 203 | STATISTICS FOR DECISION MAKING | 4 sh |
| FIN 343 | PRINCIPLES OF FINANCE | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
Required Courses:
| BUS 326 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 sh |
| MGT 310 | BIG DATA ANALYSIS | 4 sh |
| MGT 411 | PROCESS, SYSTEMS AND TECHNOLOGY | 4 sh |
| MGT 425 | ANALYTICS FOR BUSINESS STRATEGY | 4 sh |
| MGT 426 | DATA MINING FOR MANAGERIAL DECISION MAKING | 4 sh |
Select one course from the following: 4 sh
| ECO 301 | BUSINESS ECONOMICS | 4 sh |
| ECO 310 | INTERMEDIATE MACROECONOMIC THEORY | 4 sh |
| ECO 314 | INTERNATIONAL TRADE AND FINANCE | 4 sh |
Select one course from the following: 4 sh
Study abroad students may transfer one management elective to the major provided they have taken MGT 323.
For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MGT 423 can count towards the MGT major and the ENT major. If a student is double majoring in MGT and ENT and takes MGT 423, this course can count toward the MGT or ENT major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MGT and minoring in ENT can have MGT 423 count for both the major and the minor.
Elon Core Curriculum:
First Year Foundations
| COR 110 | THE GLOBAL EXPERIENCE | 4 sh |
| ENG 110 | WRITING: ARGUMENT AND INQUIRY | 4 sh |
Select one of the following:
| STS 110 | INTRODUCTION TO STATISTICAL REASONING | 4 sh |
| MTH 151 | CALCULUS I | 4 sh |
| STS 212 | STATISTICS IN APPLICATION | 4 sh |
Experiential Learning Requirement (2 Units required)
Included in experiential learning are study abroad, research, service-learning, leadership, internships, (including co-ops, teaching, and practicum), or other courses or experiences with ELR designation.
World Language Requirement
Students must meet one of the following: (a)complete a language course numbered 122 or higher at Elon, or receive transfer or study abroad credit for the same; (b) place into a language course numbered 200 or above upon arriving at Elon, using a department of world languages approved placement instrument; (c) score a 4 or 5 on an AP language exam or similar exam. Each student must take the language placement test by October 1 of his or her first full year at Elon. Students are allowed two tries; the higher score is counted. That score stands and may not be repeated by later testing. Consideration for Phi Beta Kappa membership requires the completion of a 222-level world language course or placement beyond that level.
Studies in the Arts and Sciences
Students must fulfill the requirements in each of the following categories.
Transfer students with at least 18 s.h. of transfer credit must complete 32 hours total in Studies in the Arts & Sciences, but may have as few as 7 hours in one or more of the four Studies in the Arts & Sciences areas.
Expression (8 s.h.) __________________ __________________
Eight hours chosen from at least two of the following: literature (in English or world languages), philosophy, & fine arts (art, dance, music, music theatre, & theatre). At least one course must be literature.
Civilization (8 s.h.)_______________ __________________
Eight hours chosen from at least two of the following: history, world languages, art history and religious studies.
Society (8 s.h.) __ECO 111______ __________________
Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, & sociology/anthropology, and public health studies 201 or 202.
Science/Analysis (Lab:___) (8 s.h.) ________________
Eight hours chosen from one or more of the following: mathematics/statistics, science, and computer science. At least one course must be a physical or biological laboratory science.
Advanced Studies (8 s.h.) ________________ __________________
Eight hours of 300-400 level coursework outside the major field and chosen from areas under Studies in the Arts and Sciences.
COR Interdisciplinary Capstone Seminar (4 s.h.) __________________
300-400 level COR course; requires junior/senior status.
Society (8 s.h.) __ECO 111__ __________
Eight hours chosen from at least two of the following: economics, geography, human service studies, political science, psychology, & sociology/anthropology, and public health studies 201 or 202.