MBA 585 Strategic Management
This course focuses on the competitive and environmental issues confronting organizations, and discusses how firms identify, seize and defend market opportunities in today's rapidly changing global economy. The key to organizational success in this environment is not a static strategic plan, but the agility of strategic thinking. Borrowing heavily from marketing, industrial economics and strategic management literature, related concepts such as competitor analysis, target marketing, strategy formulation, environmental analysis, market research and critical success factors are integrated throughout the course.