MScM 567 Analytics I: Quantitative Methods
This course examines the foundational business analytics skills and tools required to make effective managerial decisions. Specifically, using statistics and probability, this course examines business decisions related to marketing, supply chain, and operations such as market basket analysis, RFM analysis, market segmentation, queuing, quality control, and forecasting consumer demand and input availability, simple visualization techniques, among many other topics. In addition to Excel, this course incorporates more advanced business analytics software such as SAS and Enterprise Miner and Guide.