Business Analytics Career Track
The Business Analytics Career Track introduces applied data analytics by bringing together a diverse body of knowledge from consumer behavior, applied statistics, computer information systems, visualization, risk management, supply chain management, and decision theory. Students will learn how business analytics and data mining are driving real-time decision making and creating new levels of competitive advantage.
A Bachelor of Science in Business Administration degree with a major in Management and concentration in Business Analytics requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Major Requirements:
Core Requirements
Select one course from the following: 4 sh
Additional Core Requirements:
| ACC 201 | PRINCIPLES OF ACCOUNTING | 4 sh |
| BUS 111 | GATEWAY TO BUSINESS | 4 sh |
| BUS 211 | MANAGEMENT INFORMATION SYSTEMS | 4 sh |
| BUS 221 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 4 sh |
| BUS 381 | INTERNSHIP IN BUSINESS | 1-4 sh |
| BUS 465 | STRATEGIC MANAGEMENT | 4 sh |
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| ECO 203 | STATISTICS FOR DECISION MAKING | 4 sh |
| FIN 343 | PRINCIPLES OF FINANCE | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
Required Courses:
| BUS 326 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 sh |
| MGT 310 | BIG DATA ANALYSIS | 4 sh |
| MGT 411 | PROCESS, SYSTEMS AND TECHNOLOGY | 4 sh |
| MGT 425 | ANALYTICS FOR BUSINESS STRATEGY | 4 sh |
| MGT 426 | DATA MINING FOR MANAGERIAL DECISION MAKING | 4 sh |
Select one course from the following: 4 sh
| ECO 301 | BUSINESS ECONOMICS | 4 sh |
| ECO 310 | INTERMEDIATE MACROECONOMIC THEORY | 4 sh |
| ECO 314 | INTERNATIONAL TRADE AND FINANCE | 4 sh |
Select one course from the following: 4 sh
Study abroad students may transfer one management elective to the major provided they have taken MGT 323.
For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MGT 423 can count towards the MGT major and the ENT major. If a student is double majoring in MGT and ENT and takes MGT 423, this course can count toward the MGT or ENT major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MGT and minoring in ENT can have MGT 423 count for both the major and the minor.