Marketing B.S.B.A.
Chair, Senior Lecturer: Rich
Professors: Tadepalli
Associate Professors: Garber, Hodge, Norvell, Tolmie
Assistant Professors: Liu, Mohanty, Talbert
Lecturer: Elbitar
Major Requirements:
A Bachelor of Science in Business Administration degree with a major in Marketing requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Core Requirements
Select one course from the following: 4 sh
Additional Core Requirements:
| ACC 2010 | PRINCIPLES OF ACCOUNTING | 4 sh |
| BUS 1110 | GATEWAY TO BUSINESS | 4 sh |
| BUS 2110 | MANAGEMENT INFORMATION SYSTEMS | 4 sh |
| BUS 2210 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 4 sh |
| BUS 3985 | INTERNSHIP IN BUSINESS | 1-2 sh |
| BUS 4970 | STRATEGIC MANAGEMENT | 4 sh |
| ECO 1000 | PRINCIPLES OF ECONOMICS | 4 sh |
| ECO 2300 | STATISTICS FOR DECISION MAKING | 4 sh |
| FIN 3430 | PRINCIPLES OF FINANCE | 4 sh |
| MGT 3230 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| MKT 3110 | PRINCIPLES OF MARKETING | 4 sh |
Marketing Major Course Requirements
| BUS 3260 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 sh |
| MKT 4140 | MARKETING RESEARCH | 4 sh |
Choose one of the following: 4 sh
Choose four courses from the following: 16 sh
| MKT 4120 | NEW PRODUCTS DEVELOPMENT AND BRANDING | 4 sh |
| MKT 4130 | INTEGRATED MARKETING COMMUNICATIONS | 4 sh |
| MKT 4150 | CONSUMER BEHAVIOR | 4 sh |
| MKT 4160 | GLOBAL MARKETING | 4 sh |
| MKT 4170 | BUSINESS-TO-BUSINESS MARKETING | 4 sh |
| MKT 4180 | PROFESSIONAL SELLING | 4 sh |
| MKT 4190 | SALES MANAGEMENT | 4 sh |
| MKT 4200 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 sh |
| MKT 4250 | DIGITAL MARKETING | 4 sh |
| MKT 4260 | MARKETING ANALYTICS | 4 sh |
| MKT 4300 | MARKETING CHANNELS | 4 sh |
| SCM 4310 | INTERNATIONAL LOGISTICS AND DISTRIBUTION | 4 sh |
| SCM 4320 | SUPPLY CHAIN MANAGEMENT PERFORMANCE - DEMAND PLANNING AND FORECASTING | 4 sh |
| MKT 4400 | TOPICS IN CONTEMPORARY B2C | 4 |
| MKT 4410 | SERVICES MARKETING | 4 sh |
| MKT 4730 | SPECIAL TOPICS IN MARKETING | |
| MKT 4991 | ADVANCED INDEPENDENT STUDY | 1-4 sh |
Total Credit Hours: 73-76
Advising for the Marketing Major
Student Emphasis Areas
Sales Emphasis: Marketing majors who choose to pursue an emphasis in sales must take MKT 4180 and MKT 4190 as two of their four electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.
Supply Chain Emphasis: Marketing majors who choose to pursue an emphasis in Supply Chain Management must take MKT 4300, SCM 4310, and SCM 4320. Marketing majors cannot minor in Supply Chain Management.
Marketing Analytics and Digital Marketing Emphasis: Marketing majors who choose to pursue an emphasis in Digital Marketing must take MKT 4250, MGT 4260 and MKT 4730 Special Topics - Marketing Data Analysis or another MKT Elective.
Study Abroad Requirements
Study abroad students may transfer two marketing electives to the major provided they have taken MKT 3110 prior to the study abroad trip.
Marketing classes applied to other Majors or Minors
MKT 3110: Students with a Marketing major and a Sport and Event Management minor may apply MKT 3110 as a substitution for SPT 3510 in the SEM minor.
MKT 4120 may not apply to both the Marketing and Entrepreneurship double majors.
MKT 4160 may not apply to both Marketing and International Business double majors.
For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MKT 4160 can count towards the MKT major and the IB major. If a student is double majoring in MKT and IB and takes MKT 4160, this course can count toward the MKT or IB major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MKT and minoring in ENT can have MKT 4120 count for both the major and the minor.
Total Credit Hours: 73-76