MKT 4120 NEW PRODUCTS DEVELOPMENT AND BRANDING

This course will focus on how new products are developed and marketed, including ideation, consumer insights and communication strategies. Using a combination of case studies and real-world "best practice" examples, this class will highlight the factors that contribute to new product success, particularly how to identify "big ideas" and bring them to fruition. 

Credits

4 sh

Prerequisite

MKT 3110

Offered

Offered fall or spring.

Previous Course Number

MKT 412

Notes

This course is ideal for students considering a career in marketing as well as those contemplating entrepreneurial opportunities.

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