Strategic Communications A.B.
Chair: Professor Strauss
Strategic communications explores the process and techniques for how an organization communicates and builds relationships with its key publics. The organization may be corporate, nonprofit or governmental, and the disciplines of communication include public relations and advertising. Majors will learn how to use appropriate research and critical thinking skills to develop strategic communications recommendations that help organizations achieve their desired outcomes.
To augment understanding of organizations and their goals, majors must complete one of the following courses from the School of Business: ACC 2010 Financial Accounting, ECO 1000 Principles of Economics, FIN 3030 Introduction to Finance, MGT 3230 Principles of Management, or MKT 3110 Principles of Marketing.
The Strategic Communications A.B. degree requires 52 semester hours in STC, COM, CDE, CTA, JOU or MEA, plus 4 hours in the School of Business and 2 hours IDS 1150.
See School of Communications for additional program requirements and course descriptions.
Major Requirements:
Required courses: 43-44 sh
Select one of the following School of Business courses: 4 sh
| ECO 1000 | Principles of Economics | 4 sh |
| MGT 3230 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| ACC 2010 | Principles of Accounting | 4 sh |
| FIN 3030 | INTRODUCTION TO FINANCE | 4 sh |
| MKT 3110 | PRINCIPLES OF MARKETING | 4 sh |
Select additional courses to total at least 52 semester hours of courses from COM, CDE, CTA, JOU, MEA, or STC, not including IDS 1150.
Total Credit Hours: 58
REQUIRED MINOR, DOUBLE MAJOR OR SEMESTER ABROAD:
To promote academic depth, all students must complete a minor, double major outside of the School of Communications or a semester abroad (totaling 12 credit hours or more) in an Elon-approved program. Study USA programs do not qualify as a semester abroad.
NOTE on CDE/STC Double Majors:
The STC Department Chair, in consultation with the SoC Associate Dean, has been allowing STC students who double major in CDE to take CDE2580 Visual Communication instead of CDE3220 Corporate Publishing (allowing the course to double count). We will formalize this option so that CDE/STC double majors can take either CDE2580 Visual Communication or STC 2600 Brand Identity, facilitating, in this way, the possibility of double majoring in these two areas.
Program Outcomes
We will continue to work with the program outcomes ("principles") of ACEJMC:
• apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located;
• demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
• demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
• present images and information effectively and creatively, using appropriate tools and technologies;
• write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
• demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
• apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
• effectively and correctly apply basic numerical and statistical concepts;
• critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
• apply tools and technologies appropriate for the communications professions in which they work.
[Source: http://www.acejmc.org/policies-process/principles/ ]
Total Credit Hours: 58