MEA3100 Media Analytics II

Data-driven decision-making requires a versatile skill set. This course builds upon the fundamentals and equips students with the skills necessary to become effective and ethical media analytics professionals. Students will learn how complex metrics are conceptualized and applied across both traditional and digital mediums, explore the concepts of data reliability and validity, research critical issues such as data privacy and ethics, improve their professional writing, and learn advanced statistics and spreadsheet skills.

Credits

4 sh

Prerequisite

MEA 2600

Offered

• Fall
• Spring

Learning Outcomes

1. Clearly articulate the use and value of various metrics across the media landscape.
2. Communicate the importance of data privacy and ethics across different mediums and platforms, especially in the context of changing legal frameworks.
3. Understand how reliability and validity influence the data analytics process in terms of fair and accurate insights and outcomes.
4. Understand statistical theories and use statistics to answer media-related research questions.
5. Demonstrate professional writing and spreadsheet proficiency.