MEA3800 Advanced Media Analytics
This course provides students with an advanced understanding of the concepts, tools, and methods involved in media analytics. Students will learn how to manage and organize big data; explore how tools and languages such as R, Python and SQL can help answer media-related questions; gain an understanding of how advanced statistical techniques can be applied to media analytics; create and share effective data visualizations; and pursue individual research questions in order to uncover insights and form recommendations.
Prerequisite
MEA 3100
Course Outcomes
- Analyze and interpret complex media datasets using advanced statistical theory and techniques to uncover actionable insights.
- Manage, organize, and prepare big data sets for comprehensive analysis, ensuring data accuracy and reliability.
- Utilize programming languages related to data analysis and querying to develop and execute data-driven research methodologies.
- Design, create, and present advanced data visualizations to effectively communicate findings to diverse stakeholders.
- Conduct research to explore media-related questions, forming strategic recommendations for industry applications.