MEA4100 Communicating Media Insights

Effective data analysis requires effective communication. This course equips students with the skills and tools necessary to become confident data-driven storytellers. Students learn how to generate insights based on specific research questions and audiences; practice writing for both internal and external stakeholders through different mediums such as email, news articles, and industry reports; learn advanced data visualization techniques; and create and present impactful and persuasive presentations.

Credits

4 sh

Prerequisite

MEA 3800

Offered

• Fall
• Spring

Course Outcomes

1. Explain traditional and digital media research methods, metrics and results in written and oral reports.
2. Employ data-driven problem solving to provide insights and make recommendations to guide informed decisions.
3. Articulate the importance of truth, accuracy and fairness when writing and interpreting media insights.
4. Write and present clearly and effectively for diverse audiences.
5. Use design theory and concepts to produce effective data visualizations.