MEA4970 Media Analytics Capstone: From Data to Decision

This course is the capstone for the media analytics major. Students will explore the myriad opportunities within the field of media analytics and apply the entire data analytics process to a real-world issue or topic of their choosing.

Credits

4 sh

Prerequisite

MEA 3800

Offered

• Fall
• Spring

Course Outcomes

1. Conceptualize, construct, and complete an individual media analytics research project using the entire data analytics process.
2. Demonstrate advanced understanding and application of media analytics metrics and methodologies.
3. Effectively share research methodologies, insights, and recommendations through written reports and oral presentations.
4. Understand the contemporary issues facing the field of media analytics.