MGT 426 DATA MINING FOR MANAGERIAL DECISION MAKING
This course will change the way you think about data and its role in business. Businesses, governments, and individuals create massive collections of data as a byproduct of their activity. Increasingly, decision-makers and systems rely on intelligent technology to analyze data systematically to improve decision-making. Automating analytical and decision-making processes is often necessary because of the volume of data and the speed with which new data are generated. We examine how data analysis technologies can be used to improve decision making and study the principles and techniques of data mining, and we will examine real-world examples and cases to place data-mining techniques in context, to develop data-analytic thinking, and to illustrate that proper application is as much an art as it is a science. In addition, we will work "hands-on" with data mining software.
Course Types
MGT 4260
Offered
Offered fall or spring.