Marketing
Chair: Associate Professor Garber
Major Requirements:
A Bachelor of Science in Business Administration degree with a major in Marketing requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Core Requirements
Select one course from the following: 4 sh
Additional Core Requirements:
| ACC 2010 | Principles of Accounting | 4 sh |
| BUS 1110 | Gateway to Business | 4 sh |
| BUS 2110 | Management Information Systems | 4 sh |
| BUS 2210 | Legal and Ethical Environment of Business | 4 sh |
| BUS 3985 | Internship in Business | 1-2 sh |
| BUS 4970 | Strategic Management | 4 sh |
| ECO 1000 | Principles of Economics | 4 sh |
| ECO 2300 | Statistics for Decision Making | 4 sh |
| FIN 3430 | PRINCIPLES OF FINANCE | 4 sh |
| MGT 3230 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| MKT 3110 | PRINCIPLES OF MARKETING | 4 sh |
Marketing Major Course Requirements
| BUS 3260 | Operations and Supply Chain Managment | 4 sh |
| MKT 4140 | MARKETING RESEARCH | 4 sh |
Choose one of the following: 4 sh
Electives - choose four courses from the following: 16 sh
| MKT 4120 | NEW PRODUCTS DEVELOPMENT AND BRANDING | 4 sh |
| MKT 4130 | INTEGRATED MARKETING COMMUNICATIONS | 4 sh |
| MKT 4150 | CONSUMER BEHAVIOR | 4 sh |
| MKT 4160 | GLOBAL MARKETING | 4 sh |
| MKT 4170 | BUSINESS-TO-BUSINESS MARKETING | 4 sh |
| MKT 3180 | PROFESSIONAL SELLING | 4 sh |
| MKT 4190 | SALES MANAGEMENT | 4 sh |
| MKT 4200 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 sh |
| MKT 4210 | ADVANCED SELLING TECHNIQUES | 4 sh |
| MKT 4250 | DIGITAL MARKETING | 4 sh |
| MKT 4260 | MARKETING ANALYTICS | 4 sh |
| MKT 4300 | MARKETING CHANNELS | 4 sh |
| SCM 4310 | INTERNATIONAL LOGISTICS AND DISTRIBUTION | 4 sh |
| SCM 4320 | SUPPLY CHAIN MANAGEMENT PERFORMANCE - DEMAND PLANNING AND FORECASTING | 4 sh |
| MKT 4400 | TOPICS IN CONTEMPORARY B2C | 4 |
| MKT 4410 | SERVICES MARKETING | 4 sh |
| MKT 4730 | SPECIAL TOPICS IN MARKETING | |
| MKT 4991 | ADVANCED INDEPENDENT STUDY | 1-4 sh |
Study Abroad students may transfer two marketing electives to the major provided they have taken MKT 3110 prior to the study abroad.
Total Credit Hours: 73-76
Advising for the Marketing Major
Student Emphasis Areas
Marketing Majors are required to take four Marketing electives. Majors may take four marketing electives of their interest. Students who wish to receive further study and subject depth may be interested in the following emphasis areas.
Sales Emphasis: Marketing majors who pursue an emphasis in sales must take MKT 3180, MKT 4190, MKT 4200, and MKT 4210 as their Marketing Electives. Marketing Majors cannot minor in Professional Sales. Sales emphasis students are also strongly advised to complete their internship in the area of professional sales.
Marketing Analytics and Digital Marketing Emphasis: Marketing majors who pursue an emphasis in Digital Marketing should take MKT 4250, MKT 4260, MGT 3100, and MGT 4260.
Consumer Marketing Emphasis: Marketing majors who choose to pursue an emphasis in Consumer Marketing should take MKT 4150, Choose one: MKT 4130 or MKT 4250; Choose one: MKT 4160 or MKT 4410; Choose one: MKT 4120, MKT 3180, MKT 4190.
Economics Requirements 3000 Level
Marketing majors should choose one of the following classes: ECO 3500, ECO 3200, or ECO 3300 to satisfy their economics requirement. Double majors should pick the ECON class best for their primary major.
Additional Requirements
Marketing classes applied to other Majors or Minors
MKT 3110: Students with a Marketing major and a Sport Management minor may apply MKT 3110 as a substitution for SPT 3510 in the SPT minor.
Students double majoring in two B.S.B.A. majors, a course eligible for two majors can only count towards one major. For example, MKT 4160 can count towards the MKT and IB majors. Therefore, if a student is double majoring in MKT and IB and takes MKT 4160, this course can count toward the MKT or IB major, but not both.
Total Credit Hours: 73-76