CTA3230 Media Production for Digital Platforms

This advanced media production course explores the creation of short-form, multiplatform digital content designed for social media, apps, websites, and emerging digital spaces. Students will deepen their skills in audio, video, and photography while developing branded multimedia content that aligns with platform-specific engagement strategies. Through a comprehensive production process—from concept development to preproduction, production, and postproduction—students will refine their ability to create dynamic, audience-driven content. Ethical considerations, including AI integration, data privacy, and content sustainability, are explored to foster responsible and adaptive content creation practices. The course also enhances client collaboration skills, including pitching, feedback integration, and iterative content refinement.

Credits

4 sh

Prerequisite

COM 2200

Offered

• Fall
• Spring

Course Outcomes

1. • Apply research and analytical skills in the development of audience-driven content strategies.
2. • Assess and critique branded digital content for its creative impact, audience engagement, and platform optimization.
3. • Employ digital production tools and AI-driven resources to create, edit, and adapt multimedia content for diverse audiences and digital platforms.
4. • Examine ethical challenges in digital media production, including AI bias, data privacy, diversity, content sustainability, and responsible branding.
5. • Use aural and visual theories of aesthetics to craft cohesive, visually compelling narratives tailored for digital-first audiences.
6. • Effectively communicate creative concepts in written scripts and project pitches.