COR 308 HEALTH CARE STRATEGIES FOR THE 21st CENTURY

This course will focus on how strategic health care marketing management can be used to solve health care problems. The course examines how different markets define value and how health care service and product providers use innovation to meet market needs. It will also explore how the marketing mix (product, price, place, and promotion) is effectively managed in different types of health care organizations. The course is highly interactive. Students will work in teams to develop "live" marketing plans for a local health care organization.

Credits

4 sh

Prerequisite

Junior or Senior standing

Course Types

COR Capstone

Notes

This course is writing intensive. Counts toward Public Health Studies minor or Marketing major for students who are not counting it as their COR capstone.

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