HNR 240 REINCARNATION OF YOGA IN MODERN AMERICAN CULTURE

Now a multi-billion dollar industry in the U.S., the spiritual and physical practice of yoga was first recognized and celebrated in India more than 5,000 years ago. Students will critically examine how communication and media influence the public perception of yoga, encourage trends in the practice and meet the demands of popular consumer culture. Theoretical foundations of marketing, public relations, and advertising will be introduced to support students in producing individual research projects. Students will simultaneously engage in significant study of the ancient traditions of yoga and the texts that contextualized the discipline and apply them to their modern-day lives. Students will participate in a physical yoga practice and/or reflection period each week