Marketing B.S.B.A.
Chair, Senior Lecturer: Rich
Professors: Tadepalli
Associate Professors: Garber, Hodge, Norvell, Tolmie
Assistant Professors: Gala, Liu, Oh, Talbert
Lecturer: Elbitar
Major Requirements:
A Bachelor of Science in Business Administration degree with a major in Marketing requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Core Requirements
Select one course from the following: 4 sh
Additional Core Requirements:
| ACC 201 | PRINCIPLES OF ACCOUNTING | 4 sh |
| BUS 111 | GATEWAY TO BUSINESS | 4 sh |
| BUS 211 | MANAGEMENT INFORMATION SYSTEMS | 4 sh |
| BUS 221 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 4 sh |
| BUS 381 | INTERNSHIP IN BUSINESS | 1-2 sh |
| BUS 465 | STRATEGIC MANAGEMENT | 4 sh |
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| ECO 203 | STATISTICS FOR DECISION MAKING | 4 sh |
| FIN 343 | PRINCIPLES OF FINANCE | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
Marketing Major Course Requirements
| BUS 326 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 sh |
| MKT 414 | MARKETING RESEARCH | 4 sh |
Choose one of the following: 4 sh
| ECO 301 | BUSINESS ECONOMICS | 4 sh |
| ECO 302 | MONEY AND BANKING | 4 sh |
| ECO 310 | INTERMEDIATE MACROECONOMIC THEORY | 4 sh |
| ECO 311 | INTERMEDIATE MICROECONOMIC THEORY | 4 sh |
| ECO 314 | INTERNATIONAL TRADE AND FINANCE | 4 sh |
| ECO 347 | INTRODUCTION TO ECONOMETRICS | 4 sh |
Choose four courses from the following: 16 sh
| MKT 412 | NEW PRODUCTS DEVELOPMENT AND BRANDING | 4 sh |
| MKT 413 | INTEGRATED MARKETING COMMUNICATIONS | 4 sh |
| MKT 415 | CONSUMER BEHAVIOR | 4 sh |
| MKT 416 | GLOBAL MARKETING | 4 sh |
| MKT 417 | BUSINESS-TO-BUSINESS MARKETING | 4 sh |
| MKT 418 | PROFESSIONAL SELLING | 4 sh |
| MKT 419 | SALES MANAGEMENT | 4 sh |
| MKT 420 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 sh |
| MKT 425 | DIGITAL MARKETING | 4 sh |
| MKT 430 | MARKETING CHANNELS | 4 sh |
| MKT 431 | INTERNATIONAL LOGISTICS AND DISTRIBUTION | 4 sh |
| MKT 432 | SUPPLY CHAIN MANAGEMENT PERFORMANCE - DEMAND PLANNING AND FORECASTING | 4 sh |
| MKT 473 | SPECIAL TOPICS IN MARKETING | |
| MKT 491 | ADVANCED INDEPENDENT STUDY | 1-4 sh |
Total Credit Hours: 73-76
Advising for the Marketing Major
Student Emphasis Areas
• Sales Emphasis - Marketing majors who choose to pursue an emphasis in sales must take MKT 418 and MKT 419 as two of their four electives. Marketing Majors cannot minor in Professional Sales. These students are also strongly advised to complete their internship in the area of professional sales.
• Supply Chain Emphasis - Marketing majors who choose to pursue an emphasis in Supply Chain Management must take MKT 430, MKT 431, and MKT 432. Marketing majors cannot minor in Supply Chain Management.
• Marketing Analytics and Digital Marketing Emphasis - Marketing majors who choose to pursue an emphasis in Digital Marketing must take MKT 425, MGT 426 and MKT 473 Special Topics - Marketing Data Analysis or another MKT Elective.
Study Abroad Requirements
• Study abroad students may transfer two marketing electives to the major provided they have taken MKT 311 prior to the study abroad trip.
Marketing classes applied to other Majors or Minors
• MKT 311: Students with a Marketing major and a Sport and Event Management minor may
apply MKT 311 as a substitution for SPT 351 in the SEM minor.
• MKT 412 may not apply to both the Marketing and Entrepreneurship double majors.
• MKT 416 may not apply to both Marketing and International Business double majors.
For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MKT 416 can count towards the MKT major and the IB major. If a student is double majoring in MKT and IB and takes MKT 416, this course can count toward the MKT or IB major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MKT and minoring in ENT can have MKT 412 count for both the major and the minor.
Total Credit Hours: 73-76